On July 30, 2024, the Sheraton Grand Tbilisi Metekhi Palace was abuzz with excitement as it hosted a pivotal press conference for the International Tourism and Business Forum 2024. This major event, scheduled for October 22-23, aims to place Georgia on the global map as a premier destination for investment and tourism. To gain deeper insights into the forum and its implications for Georgia, we spoke with Bassam Jaafar, the Owner and Director of Pro Vision and an honorary member of the Global Council for Business and Trade.
Significance of the Forum for Georgia
The International Tourism and Business Forum 2024 is more than just a high-profile event; it represents a crucial opportunity for Georgia to assert its position as a significant player in the global tourism and investment sectors. Bassam Jaafar underscores that this forum is designed to elevate Georgia’s profile by highlighting its economic potential, cultural richness, and welcoming business environment. “This event is a strategic platform for Georgia,” Jaafar explains. “It’s not merely about showcasing what Georgia has to offer but about setting the stage for future collaborations and investments that can drive long-term growth.”
Jaafar believes that the forum’s ability to attract international attention and investment is pivotal. By bringing together global business leaders, policymakers, and tourism experts, the forum will provide a comprehensive view of Georgia’s potential. The event is expected to catalyze discussions that could lead to significant investment opportunities and partnerships that will benefit Georgia’s economy in the years to come.
Georgia’s Unique Position in Global Tourism and Investment
Georgia’s location at the crossroads of Europe and Asia offers it a unique advantage in the global market. Jaafar highlights this geographical advantage as a critical factor in Georgia’s attractiveness to international investors and tourists. “Georgia is positioned strategically at the intersection of two major continents, which provides it with unparalleled connectivity and access to diverse markets,” he notes.
Georgia’s recent efforts to streamline business regulations and improve the investment climate make it an even more attractive destination
The country’s blend of historical allure, scenic landscapes, and progressive economic reforms further enhances its appeal. Jaafar points out that Georgia’s recent efforts to streamline business regulations and improve the investment climate make it an even more attractive destination. “The reforms in Georgia have created a more favorable business environment, which is essential for attracting foreign investment,” Jaafar says. “Coupled with its rich cultural heritage and natural beauty, Georgia offers a compelling proposition for global stakeholders.”
Pro Vision’s Role and Objectives at the Forum
As the Owner and Director of Pro Vision, Bassam Jaafar’s involvement in the forum is driven by the company’s mission to facilitate meaningful connections and promote strategic growth. Pro Vision is committed to showcasing how it can support Georgia in leveraging its assets for greater economic and tourism development. “Our role is to bridge the gap between Georgian businesses and international investors,” Jaafar explains. “We aim to demonstrate how Pro Vision can help maximize Georgia’s tourism infrastructure and investment opportunities.”
We need to ensure that the forum leads to concrete results and actionable plans that can benefit Georgia in the long term
Pro Vision will play a key role in organizing and managing various aspects of the forum, including facilitating networking sessions and ensuring that discussions are productive and relevant. Jaafar emphasizes that the company’s objective is to help create an environment where new partnerships can thrive and where actionable strategies can be developed. “We are focused on driving practical outcomes from the forum, ensuring that the connections made and the discussions held lead to tangible results for Georgia,” he says.
Expected Impact of the Forum on Georgia’s Global Positioning
The International Tourism and Business Forum 2024 is anticipated to have a profound impact on Georgia’s global positioning. Jaafar expects the forum to significantly enhance the country’s visibility and attractiveness to international investors and tourism operators. “By showcasing Georgia’s strengths and opportunities, the forum will help to elevate the country’s profile on the global stage,” he notes. “This increased visibility can lead to greater interest from international stakeholders and pave the way for new investments and tourism initiatives.”
The forum is also seen as a catalyst for future projects and partnerships. Jaafar believes that the connections made during the event will be instrumental in fostering long-term growth and development. “The forum will not only highlight Georgia’s potential but also set the stage for future collaborations that can drive economic progress,” he adds.
Key Factors for the Forum’s Success
For the International Tourism and Business Forum 2024 to be successful, several key factors will be crucial. Jaafar highlights the importance of high-quality discussions and presentations. “It’s essential that the forum addresses the interests and concerns of potential investors and tourism stakeholders,” he says. “The content of the discussions needs to be relevant and impactful.”
Networking opportunities will also play a significant role in the forum’s success. Jaafar stresses that creating an environment where meaningful connections can be made is vital. “Effective networking can lead to valuable partnerships and collaborations,” he explains. “Ensuring that participants have ample opportunities to connect and engage is crucial.”
Lastly, the ability to generate actionable outcomes will be a key determinant of the forum’s success. Jaafar emphasizes that translating discussions into real-world opportunities is essential for achieving the forum’s objectives. “We need to ensure that the forum leads to concrete results and actionable plans that can benefit Georgia in the long term,” he concludes.
Vision for Georgia’s Future in Tourism and Investment
Looking to the future, Jaafar is optimistic about Georgia’s prospects in tourism and investment. He envisions a scenario where Georgia is not only recognized for its natural and cultural assets but also for its vibrant and investor-friendly business environment. “Georgia has the potential to become a leading destination for both tourism and investment,” Jaafar says. “By leveraging the momentum from the forum, we can drive significant growth and development in these sectors.”
Jaafar’s vision includes seeing Georgia emerge as a key player in the global market, with a strong reputation for attracting international investment and tourism. “The forum is just the beginning,” he notes. “We have the opportunity to build on this momentum and position Georgia as a top destination for global stakeholders.”
The International Tourism and Business Forum 2024 promises to be a landmark event for Georgia, setting the stage for increased international engagement and economic growth. With influential leaders like Bassam Jaafar guiding the way, the forum is poised to make a significant impact on Georgia’s global standing and future development.
By Kesaria Katcharava
