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European Market Monitor: Cars and vans (January 2025)


Passenger car registrations

The average share of battery electric vehicles (BEVs) among total new registrations in Europe was 16% in January 2025, down slightly from 17% in December 2024. The KG Mobility manufacturer pool had the highest BEV share (44%), and it was followed by Mercedes-Benz and BMW (each 24%), Kia (22%), and Volkswagen (17%). Kia’s BEV share of 22% was an increase of 8 percentage points from the month prior, December 2024. After adding the brands Smart, Volvo, and Polestar, the Mercedes-Benz manufacturer pool’s BEV share increased 6 percentage points over the previous month, to 24% in January 2025. While the Hyundai (13%), Renault-Nissan-Mitsubishi (13%), and Tesla (12%) pools lagged in BEV sales, their shares of full hybrid electric vehicles (HEVs), at 22%, 26%, and 22%, respectively, were well above the 13% average for European manufacturer pools. Suzuki dominated with its 83% share of mild hybrid electric vehicles (MHEVs), and was followed by Mercedes-Benz and BMW, each with 36%. The share of plug-in hybrid electric vehicles (PHEVs) in new registrations in Europe was 7% in January 2025, the same as the average for full year 2024.



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