European Heavy Duty Vehicle Market Development Quarterly (January – March 2025)

In Q1 2025, the HDV market contracted fairly significantly to 75,000 vehicles sold, down from 95,000 in Q1 2024. This continued an overall downward trajectory seen since the start of 2024. Sales fell in all but four countries—Bulgaria, Greece, Lithuania, and Portugal—and the steepest drop was in sales of heavy trucks (23% decrease compared with the first quarter of 2024), followed by light and medium trucks (16% decrease), and buses and coaches (7% decrease).

Daimler Truck was hit the hardest by this market contraction, with sales down 34% in Q1 2025 relative to Q1 2024, and it was followed by Scania (28% decrease) and MAN (27% decrease). Only Renault Trucks, the smallest of Europe’s seven largest HDV manufacturers, saw an increase in its sales, which rose 2% compared with Q1 2024.

Despite these contractions, the market share of the major manufacturers remained mostly unchanged. Mercedes was the top seller in Q1 2025 (18% of all HDV sales) and was followed by Volvo and MAN (both 14%), Iveco (13%), Scania (12%), DAF (10%), and Renault (9%). Shares of manufacturers outside of the seven main manufacturers, which had been on an overall rise since the beginning of last year, fell to 13% in Q1 2025, down from 15% in Q4 2024.