According to reports from CCTV Finance, data released by the European Automobile Manufacturers Association shows that in July 2025, Tesla registered 8,837 new cars in Europe, a decrease of 40.2% compared to the same period last year, with its market share shrinking from 1.4% a year ago to 0.8%. In the same period, BYD registered 13,503 new cars in Europe, marking a remarkable year-on-year increase of 225%, capturing 1.2% of the market share, thus surpassing Tesla.
BYD’s surpassing of Tesla in the European market is not a coincidence. As early as April of this year, BYD’s monthly sales in Europe first exceeded those of Tesla and have continued to expand its lead. With the rapid advancement of its globalization efforts, BYD has caught up in several overseas markets, including Italy, Spain, Turkey, Japan, Thailand, Indonesia, and Malaysia, all of which are key markets where Tesla has been deeply rooted.
Looking back at the time when BYD first entered the European passenger car market, it had only three stores. In just two years, BYD has expanded to over 400 stores in Europe, covering major cities including London, Paris, and Milan, becoming one of the Chinese brands with the widest layout and fastest growth in the European new energy vehicle sector. In terms of sales, BYD’s monthly sales in Germany started at fewer than 100 units, and now it has achieved monthly sales exceeding 3,000 units in some countries like the UK, France, Germany, Italy, and Spain, resulting in a tenfold increase in sales scale and becoming a popular choice among local consumers for new energy brands.
From a global sales perspective, BYD’s cumulative sales of passenger cars and pickups overseas from January to July 2025 have exceeded 550,000 units, surpassing the total for the entire year of 2024, demonstrating significant growth. Currently, BYD’s new energy vehicles have entered 116 countries and regions worldwide, catering to diverse consumer needs from developed to emerging markets. Behind these sales achievements is the comprehensive deepening of BYD’s globalization strategy. In May 2025, BYD’s European headquarters officially settled in Hungary, becoming a new pivot for its development in the European market; in July, the Brazilian factory welcomed the first locally produced new energy vehicle, expanding its delivery capacity in the South American market; in the same month, Thailand saw the delivery of its 90,000th new energy vehicle. By continuously enhancing its global layout, BYD is transitioning from ‘going out’ to ‘running fast and standing firm.’
As the global new energy market accelerates, Chinese automotive companies are experiencing a historic leap from ‘following’ to ‘leading’. With new energy vehicles rising to the core global competition arena, looking ahead, BYD will continue to rely on technological innovation, enhancing its product strength and service capabilities to bring more green travel solutions to the world, helping to ‘cool the Earth by 1°C.’返回搜狐，查看更多
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