The Nasdaq-listed company marks a fundamental transformation of its business, drawing on nearly a decade of expertise from the team that founded Amber AI in 2017 to build specialized AI agents for high-stakes domains — launching with its flagship personal finance agent, Ambre
SINGAPORE, Sept. 1, 2026 /PRNewswire/ — Amber International Holding Limited (Nasdaq: AMBR) (the “Company”), previously operating under the brand name “Amber Premium”, today announced that it is undertaking a fundamental business transformation into the new brand name AMBR. The transformed Company will operate as an agentic AI company dedicated to building specialized AI agents for finance, enterprise, and growth. The Company also announced the launch of Ambre, its flagship AI agent for personal finance, and the availability of MIA, its marketing AI agent, to enterprise clients.
Built on AI and Domain Expertise
AMBR is established by the same team that founded Amber AI in 2017, which later became Amber Group, bringing nearly a decade of experience across AI, financial markets, and technology into its next chapter. The Company combines AI-native builders with practitioners who have deep experience in financial markets and operating real-world businesses, bringing together advanced AI capabilities with real data, domain context, operational infrastructure, and real workflows to build agents for consequential use cases.
“We started as Amber AI in 2017, then spent nearly a decade in markets learning where intelligence stops and consequence begins,” said Michael Wu, Founder and CEO of AMBR. “I have spent my career at the intersection of technology and financial markets — from programming and building AI systems to operating businesses in some of the most demanding markets. That experience showed me the gap between intelligence and real-world consequences, and that is what our agents are built for. I am excited about building AMBR full time and supporting the Company as it enters its next chapter.”
Purpose-Built Agents for Real-World Use
Software engineering has been an early proving ground for agentic AI, showing how AI models can move beyond generating answers to completing tasks when connected to the right tools, context, data, and permissions. However, applying this model to other domains is more complex, particularly in areas such as finance and marketing, where agents need to operate within domain-specific data, applicable constraints, established workflows, and risk parameters. AMBR was created to address this challenge by developing AI agents purpose-built for these domains.
