Currencies

Ford announces billion-euro investment in German subsidiary


The US company directly emphasises that it has already made “significant investments” in Europe in recent years, including the two billion dollars used to convert the Ford plant in Cologne into the ‘Cologne Electrification Center,’ a purely EV production site. However, as this step has not yet paid off and Ford’s European business is currently weakening in general, the Americans are now injecting more money and provided a “comprehensive business plan for the German subsidiary, Ford-Werke GmbH.”

According to Ford, the new financing of up to 4.4 billion euros includes a capital injection to reduce the debts of Ford-Werke. In addition, funds will be made available for a multi-year business plan aimed at “supporting the ongoing restructuring efforts and increasing competitiveness.” Ford had announced in November 2024 that it would cut 4,000 jobs in Europe – 2,900 of them at the Cologne site – also using competitiveness to justify the move. In addition, short-time working was introduced in Cologne production at the end of 2024.

However, the current financial injection comes with a big catch: “This step replaces the letter of comfort issued by Ford Motor Company in 2006 and brings the support of the Ford plants in line with that of other Ford subsidiaries worldwide,” the company announced. In other words, with the cancellation of this letter of comfort, Ford will no longer automatically guarantee the financial obligations of its German subsidiary. On the one hand, the European business will be supported financially, but at the same time, an important guarantee will be cancelled, which could cause further unrest at Ford Europe.

This means that the German subsidiary, which previously had a certain special status within Ford, will now be placed on an equal footing with other Ford locations worldwide. To that end, Ford-Werke GmbH will also have to support itself financially in future.

“With the new capital for our German subsidiary, we are supporting the transformation of our business in Europe and strengthening our competitiveness with a new product range,” said John Lawler, Vice Chairman of Ford Motor Company. “To be successful in Europe in the long term, we must continue to simplify our structures, reduce costs and increase efficiency.”

Lawler emphasises that the investment is a “clear commitment to our European business.” But he also warns that “all stakeholders” – explicitly mentioned are industry, political decision-makers, trade unions and social partners – must work together to secure the future of the European automotive industry. “In particular, we need a clear political agenda in Europe that promotes the acceptance of electric cars and harmonises consumer demand with European emissions targets,” says Lawler. Ford does not comment on the EU action plan for the future of the automotive industry in the communication.

Last year, Ford completely switched production in Cologne to electric cars and now only builds the Explorer and Capri at the plant. The electric SUV and electric SUV coupé are based on the MEB platform from Volkswagen. They thus adopted the complete drive system with electric motors and batteries from VW, as well as some interior components. As the Ford models are naturally very similar to the corresponding model series of the VW brands and the market has not developed as expected a few years ago anyway, sales of the Explorer and Capri have so far remained well below plan.

ford.com (in German)



Source link

Leave a Reply