April 15 (SeeNews) – Croatian entertainment company Metamorfoza, which owns and runs the global franchise network of the Museum of Illusions, will invest over 20 million euro ($21.3 million) in new own corporate museums in Europe and the U.S. in 2024, a representative of indirect majority owner Invera Equity Partners said on Monday.
“We have secured more than 20 million euro financing for six corporate museums and all of them will open this year,” Slaven Kordic, a managing partner at Invera Equity Partners, told SeeNews.
The first of those museums opened in Danish capital Copenhagen on Friday. Next month, a Museum of Illusions will open in the U.S. city of Cleveland, to be followed by the cities of St. Louis, Seatlle, San Diego, as well as UK’s Manchester, he added.
The Museum of Illusions is the largest chain of private museums across the globe with more than 40 locations in 25 countries in Europe, North America, Asia and Africa. The brand was created and developed in Zagreb as an educational entertainment concept by founders and co-owners Tomislav Pamukovic and Roko Zivkovic.
Invera Private Equity Fund, a fund managed by Invera Equity Partners, owns 65% of Metamorfoza. The remainder is owned by Pamukovic and Zivkovic.
($ = 0.938 euro)
