TUSCALOOSA, Ala. (June 20, 2024) – University of Alabama Athletics along with Yea Alabama, the official NIL collective of University of Alabama Athletics, has announced a multi-year renewal of its partnership with PoetrYY Finance, naming the financial technology company the “Official Digital Banking Partner in a sponsorship agreement secured by Crimson Tide Sports Properties.
PoetrYY provides digital banking solutions ¹ and is the first financial services platform dedicated to serving collegiate athletes to address their NIL digital banking needs.
“We are proud to partner with Alabama Athletics and Yea Alabama, whom we consider the premier brand in collegiate sports and a leader in collective initiatives,” said Delon Turner, Chairman of PoetrYY Finance “By supporting the Crimson Tide and their student-athletes, PoetrYY offers curated, tailored financial solutions for their unique collegiate NIL needs.¹ This collaboration embodies our commitment to innovation while empowering the student ecosystem and next generation of collegiate athletes. Our goal is to foster a stronger connection between alumni, the student body, and athletes as a whole.”
In addition to serving as Yea Alabama’s official digital banking partner, PoetrYY will be the title sponsor of a pair of original content series produced by Learfield Studios featuring Crimson Tide football and women’s basketball.
The agreement also includes an NIL partnership with the Crimson Tide football and women’s basketball programs that will see student-athletes Malachi Moore, Aaliyah Nye and Sarah Ashlee Barker serve as PoetrYY brand ambassadors throughout the 2024-25 season.
“We’re excited to expand the partnership between PoetrYY, Yea Alabama, and Crimson Tide Sports Properties,” said Jim Carabin, Crimson Tide Sports Properties Vice President & General Manager. “PoetrYY is an outstanding partner, dedicated to supporting Athletics through sponsorship and NIL support, while offering student-athletes and the larger Crimson Tide fanbase an innovative approach to financial services.”
Crimson Tide Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for University of Alabama Athletics and oversees all sponsorship agreements on behalf of the Crimson Tide. CTSP does not represent the student-athletes themselves but collaborates with corporate partners to maximize sponsorship agreements with the inclusion of NIL programs and the integration of university marks and logos within those programs.
About PoetrYY Finance
PoetrYY Finance is not a bank. PoetrYY operates as a digital fintech company. Through its partnership with Mbanq, PoetrYY will provide financial products and services while offering financial equality and inclusion through technology and innovation. For more information, visit www.poetryyfinance.com.
About Yea Alabama
Yea Alabama is the official University of Alabama NIL entity that helps student-athletes create value for themselves through name, image, and likeness opportunities. The organization was established to cultivate and harness these opportunities for Alabama student-athletes. Subscribers to Yea Alabama can gain access to exclusive fan experiences, content, and merchandise.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
¹ PoetrYY Finance is not a bank. PoetrYY Finance is a financial technology company. Banking services provided by Mbanq’s Bank partners, Evolve Bank & Trust, Member FDIC.
