Executives from SFL and Citroën India
Sundaram Finance Limited (SFL), the NBFC from the TSF Group, will offer retail financing for automobile-maker Citroën’s customers in India.
The company will leverage its deep presence and long-standing relationships across Tier 2 and Tier 3 cities to offer competitive interest rates, simplified loan processing and personalised finance schemes to Citroën customers.
“We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets,” said Balachander Gopinath, National Head- Auto, Sundaram Finance
The collaboration is part of Citroën’s ‘Citroën 2.0 – Shift into the New’ strategy, aimed at delivering seamless and customer-centric ownership experiences.
“We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India,” Shishir Mishra, Business Head & Director, Stellantis India added.
SFL reported consolidated net profit at ₹488 crore for the quarter ended September 2025, a 12 per cent year-on-year (y-o-y) growth on the back of increased disbursements, driven by this year’s festive season. Consolidated revenue from operations for the quarter grew 14 per cent to ₹2,386 crore.
Published on November 11, 2025
