According to research from property portal website Rightmove, London is the most searched-for location for homebuyers and renters.
This is typical for the English capital, thanks to its huge economy, high interest from overseas investors and the allure of living in one of the most recognisable places in Europe.
However, affordability in the London property market is enough to put off many investors and renters, which may be why many better-value locations, such as Liverpool and Glasgow, have appeared in the top 10. Those two cities have good job prospects and below-average property values. They also have thriving student populations, which is good news if you’re looking for a student investment property.
According to Rightmove, searches for London properties increased by 1% between 2022 and 2023.
The data indicates that traditionally popular cities continue to attract buyers, while cheaper places found their way onto the list in the face of a cost-of-living crisis.
2023 was a year in which mortgage rates made it difficult for many to get onto the property ladder.
High inflation and burgeoning interest rates forced more people into the rental sector, making rental prices rocket due to unprecedented tenant demand.
Find Out More: If you’re interested in property, check out our guide on UK buy-to-let properties for sale.
