Carla Saull, who created Good Wash Day in 2020, received a £40,000 investment from Sara Davies in an episode broadcast on Thursday, February 27, with Ms Davies receiving a 20 per cent share of the company.
Carla decided to create Good Wash Day during the first lockdown in 2020 when she decided to embrace her natural waves and move away from heat styling.
Discovering that traditional terry towels caused breakage, damage, and split ends, Carla developed a gentle hair towel made from organic jersey cotton.
Carla Saull (right) with Sara Davies (Image: Carla Saull) READ MORE: Hampshire businesswoman secures £125,000 investment on BBC Dragon’s Den
In 2021, she launched her range of UK-made, stretch-fit wraps – designed to enhance the natural health and beauty of all hair types, which are became a hit with consumers in over 40 countries.
Carla Saull said: “Preparing for and entering The Den was an emotional roller coaster. I was excited and terrified in equal measure. This was my first-ever pitch, so it was completely uncharted territory for me. To have it go so well and to gain Sara’s support means the world to me. As an inspirational yet relatable businesswoman with her own global brand, Sara is the perfect partner for Good Wash Day.”
Sara Davies said: “Carla has achieved so much in such a short time. She took a simple idea, poured her passion into it, and created a brand that solves a genuine need. I love her commitment to running an ethical business, whilst retaining that personal touch that makes it special. Her hunger to conquer the global market is insatiable and I knew within five minutes of her entering The Den that I wanted to invest in Carla’s business. I’m excited to work alongside her to help more people enjoy the natural health and beauty of their hair.”
Carla’s appearance on Dragon’s Den can be watched on BBC iPlayer.
