“Kajol spends no money on herself,” said host Karan Johar in an episode of his talk show Koffee with Karan (Season 6) where the Bollywood actor in question was present on the couch with her husband Ajay Devgn.
“She is a humongous star and in this industry there’s a lot of money to be made, and a lot of money to be spent. So my question to you (Ajay) is what does she do with this money? I have never seen her carry a bag from any kind of designer, but she buys from strange brands that I have not heard of,” he questioned, to which Ajay quipped, “Santacruz market, and now she has moved online. At home, I will see about 7-8 parcels coming everyday, easily.”
When Johar asked about the cost of each parcel, Devgn replied, “500, 700, 1200 — She’ll say, ‘See this is so nice, and it is only for 600!’, and then she will buy it.”
At this point in the conversation, Kajol chipped in and said, “For events and public appearances, I’m obviously wearing very expensive things, but for me I feel I should be comfortable in what I wear. I would rather put my money in a fixed deposit (FD), than spending it on something that is really expensive, that’s going to have no return. Turning to Devgn, she said, “And you should be bloody grateful for it as well,” to which he replied, “I am.”
How can you adopt Kajol’s money mindset?
“Automating your investments is a step forward for achieving financial freedom. Allocate a portion of your paycheck, as soon as it comes, to your investment portfolio. Investing money is always preferable to not doing so—it’s the simplest way to reclaim your time,” Aparna Mundani, CFA, associate vice-president at PeakAlpha Investments told indianexpress.com.
Mundani stressed on the importance of mindset over mere spending reduction: “Conscious and intentional spending habits are key to curbing unnecessary expenses. For impulse buys, consider letting items sit in your cart for a week before revisiting them, ensuring you truly need them,” she added.
Hemangi Mhaprolkar, a psychologist at Mpower, pointed out that conspicuous consumption is a major driving factor behind such non-essential purchases, where people want to show their peers what they’ve purchased to garner respect and admiration. This has become more prevalent due to factors such as social media exposure, e-commerce, increased earning potential, and the perception that money can procure anything.
