The new 115,708 sq ft base was opened with a ribbon-cutting ceremony attended by company leadership, partners, and members of the Geepas UK team.
Geepas is the flagship brand of Western International Group (WIG), the Dubai-based conglomerate with a global presence across electronics, home appliances, fashion, and retail – and the launch of the new facility represents a £10 million investment into Wolverhampton and underlines Geepas’ long-term commitment to the city as its UK base.
The state-of-the-art site includes modern offices, creative studio space and extensive warehousing facilities to support the brand’s rapid UK growth.
While the building carries the Geepas branding, the new headquarters reflects Western International Group’s wider investment and long-term commitment to the UK market.
K.P. Basheer, chairman at Western International Group, said: “The opening of this new UK headquarters is a proud moment for Western International Group. It brings to life our long-held vision to grow beyond borders while staying true to our values of innovation, affordability, and trust.”
Guests were welcomed with a traditional town crier announcement before the ribbon was cut by Nizar Abdulla, managing director of Geepas visiting from Dubai to officially open the centre.
Nizar said: “This is a proud day for WIG UK and by extension, Geepas. The UK is one of our most important growth markets, and this new Wolverhampton headquarters is a symbol of our commitment to serving customers here for the long term. We are investing not just in a building, but in people, innovation, and the future of our brand in the UK.”
Suhail CV, UK director of Geepas, added: “This new HQ signals an exciting new chapter for Geepas in the UK.
“It’s not just a workplace, but a creative launchpad where we can collaborate, experiment, and shape the future of affordable living. Wolverhampton will be at the heart of our mission to bring smarter, more accessible products into homes across the UK.”
With a portfolio of more than 1,000+ products spanning kitchen appliances, personal care and home electronics, Geepas has quickly become a trusted choice for UK households.
The new headquarters will boost distribution capacity, customer service and community engagement as the business looks ahead to the next stage of growth.
The ribbon-cutting was followed by an internal celebration with the Geepas UK team, with staff were treated to refreshments to mark the occasion.
