According to a report by CCTV Finance, data released by the European Automobile Manufacturers Association indicates that in July 2025, Tesla registered 8,837 new vehicles in Europe, a 40.2% decrease compared to the same period last year, with its market share shrinking from 1.4% a year ago to 0.8%. During the same period, BYD registered 13,503 new vehicles in Europe, marking a staggering 225% year-on-year increase, capturing 1.2% of the market share, surpassing Tesla and marking a milestone for Chinese automotive exports.
This achievement of BYD surpassing Tesla in the European market is not coincidental. As early as April this year, BYD’s monthly sales in Europe first exceeded those of Tesla and has continued to widen its lead. With the rapid advancement of its global business, BYD has outperformed Tesla in several overseas markets, including Italy, Spain, Turkey, Japan, Thailand, Indonesia, and Malaysia—markets where Tesla has established a deep presence.
Looking back at the time when BYD first entered the European passenger car market, it had only three stores. In just two years, BYD has expanded its presence in Europe to over 400 stores, covering key cities such as London, Paris, and Milan, making it one of the fastest-growing new energy vehicle companies among Chinese brands in Europe. In terms of sales, BYD’s monthly sales in Germany started at less than a hundred units, and now in traditional automotive powerhouses like the UK, France, Germany, Italy, and Spain, some countries have monthly sales exceeding 3,000 units, achieving a several-fold increase in sales volume and becoming a favored new energy brand among local consumers.
From a global sales perspective, BYD’s cumulative sales of overseas passenger cars and pickups from January to July 2025 have exceeded 550,000 units, surpassing the total for the entire year of 2024, demonstrating significant growth. Currently, BYD’s new energy vehicles have entered 116 countries and regions worldwide, covering diverse consumer demands from developed to emerging countries. Behind these sales achievements is the comprehensive deepening of BYD’s globalization strategy. In May 2025, BYD’s European headquarters officially settled in Hungary, becoming a new pivot for its development in the European market; in July, the first locally produced new energy vehicle rolled off the production line at its Brazilian factory, expanding its delivery capabilities in the South American market; in the same month, the Thai market welcomed the delivery of its 90,000th new energy vehicle. By continuously enhancing its global layout, BYD is transitioning from merely ‘going out’ to ‘running fast and standing firm.’
As the global new energy market accelerates its development, Chinese automotive enterprises are experiencing a historic leap from ‘following’ to ‘leading’. Looking ahead, BYD will continue to rely on technological innovation, offering stronger product capabilities and service abilities to provide the world with more green travel solutions, contributing to the goal of ‘cooling the Earth by 1°C.’返回搜狐，查看更多
