The European electric vehicle market has become highly competitive, with Chinese manufacturers becoming aggressive. According to recent statistics published by JATO Dynamics, Chinese brands also seized a record market share of 5 percent in Europe during the first half of 2025. Excluding BYD, state-owned SAIC Motor has improved its sales with MG, IM Motors, and Roewe, which registered a market share of 1.9 percent during the first half of 2025.
Traditional European automakers have shown mixed results. , BMW, and Renault Group reported increasing new registrations in July, whereas Stellantis, Toyota, Suzuki, and Hyundai reported a decrease. These divergent trends reflect consumers’ changing preferences, as price and product differentiation are increasingly becoming the guiding power behind retail decisions in the expanding EV market in the region.
