Stock Markets

There’s a $1 trillion opportunity brewing in the stock market — and it’s got nothing to do with AI


A Baby Boomers hand holding up a stock line
DMP/Getty, Tyler Le/BI
  • Aging baby boomers could hold the key to a $1 trillion opportunity in the stock market, Mizuho says.

  • Americans over the age of 75 are expected to make up 10% of the population by 2030, analysts said.

  • Spending by the cohort, meanwhile, is expected to grow by over $1 trillion in the next five years.

There’s a $1 trillion opportunity brewing in the stock market. It’s not artificial intelligence, but another kind of AI.

The trend of “aging intelligence” was flagged this week by Mizuho’s US team. The Japanese bank says it expects big things to come out of the aging population in the US.

Specifically, older people will make a bigger portion of total consumer spending — a key theme for investors to tap into, Mizuho said in a report.

“Key opportunity — seniors will become a larger piece of the consumer spending pie, representing a ~1T opportunity,” analysts wrote. “Essentially, spending by the 75+ cohort will grow at 2x the US average.”

The number of Americans over 75 is expected to grow 4% each year, and is on track to make up 10% of the total population by 2030, Mizuho estimated.

Chart showing population over age of 75
Americans older than 75 years are expected to make up one-tenth of the US population by 2030.Mizuho/Organization for Economic Cooperation and Development/MSUSA

Spending by consumers 75 and older will likely grow 87% from 2023 through 2030, rising by more than $1.3 trillion over that time frame. By 2035, spending by the cohort could rise by as much as $2.2 trillion, the analysts said.

Chart showing spending growth among age cohorts
Americans over the age of 75 are on track to see about double the average pace of spending growth through the end of the decade.Mizuho/Bureau of Labor Statistics/MSUSA

“We see the Silver Tsunami (aging US population) as an under-appreciated trend,” the bank added. “Corporate America still needs to focus on this shift, and AI (Aging Intelligence) will be a differentiator.”

The bank said it had identified spending categories that would likely be “winners” of the aging population trade.

Spending projections in the next 5 years
Mizuho/Bureau of Labor Statistics/MSUSA Research

Medicines were poised to see the largest growth over the next five years, with analysts estimating that spending in the category could surge 2.5% year-over-year.

Insurance, hospitals, and medical devices were also “winning” categories in terms of consumer spending, Mizuho said, anticipating that the larger population of older Americans would drive greater demand in the coming years.

Analysts highlighted 10 companies they believed could benefit from the growing population trade. Together, the stocks could have an average upside of 35% over the next 12 months, the firm said.

The analysts’ top stock picks to tap into the trade are:

Ticker: BIIB

Ticker: DASH

Ticker: EHC

Ticker: EYPT

Ticker: HD

Ticker: HOOD

Ticker: GKOS



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