ANAHEIM, CA / ACCESS Newswire / March 10, 2025 / Premiere Show Group, the nation’s leading network of beauty industry events and world-class educational programming, delivered its most impactful Premiere Anaheim yet, solidifying its status as a must-attend event in the California beauty market. With a 20% increase in exhibiting brands and 11,600 visits over two days, beauty professionals from 40 states and 14 international countries gathered for an unparalleled weekend of education, networking, and hands-on discovery. Attendees raved about the experience, praising the event for its dynamic atmosphere, high-quality education, and opportunities to connect with industry leaders.
“You should definitely check out Premiere Anaheim! It’s a fantastic event for beauty professionals. You’ll get to see the latest trends, attend educational sessions, and network with industry leaders. It’s a great opportunity to learn and grow in the beauty industry!” says Student Serena Trujillo of Barstow, California.
A Show Floor Packed with Innovation
Premiere Anaheim 2025 showcased 35 new-to-show brands alongside returning industry leaders, providing attendees with firsthand access to groundbreaking products and techniques. This year also welcomed the debut of L’Oréal Pro Lab and Stay Sharp, creating immersive experiences for professionals eager to sharpen their skills.
“For us, L’Oréal is an academy for professionals, for professional hairstylists-we love education. So, to see people that are walking through here who are hungry for the same thing, who are passionate about education, about learning and understanding more about the industry, is so inspiring to us. It’s really great because those are the people we love to see in our space as well,” says Jordan Woodward, ProLAB Manager, L’Oréal.
With a 20% increase in exhibiting brands year over year, attendees engaged directly with industry-leading exhibitors, including BLACKPANTS, Circadia By Dr. Pugliese, Halocouture & Hairtalk Extensions, Hattori Hanzo Shears, Jimena Nails, L3VEL3, LeChat Nail Care Products, Procell Therapies LLC, PureO Natural Products, Wahl, and many more. Attendees experienced hands-on product demonstrations and industry-first launches that are set to redefine beauty standards.
Industry-Leading Education & Main Stage Highlights
Premiere Anaheim 2025 featured an incredible roster of educators and artists, offering attendees exclusive access to career-elevating education. Visionaries such as Larisa Love, Siiri Parks, Bailey Lavender, Wayne Tuggle, Joseph Maine, and Olivia Thompson captivated audiences with live demonstrations and trend-forward insights on the Main Stage and in classroom sessions.
