Vanguard’s grip on U.S. fund assets is loosening after a half-century of uninterrupted gains.
The firm’s share of assets climbed for fifty years before leveling off at 27%—double the high-water mark Fidelity set in the 1990s—and has now begun to show signs of receding.
The change points to a more competitive industry in which rivals have slashed fees and enhanced services to win client dollars. Fidelity and BlackRock have drawn a sizable portion of the redirected flows, while hundreds of other firms have recalibrated their products and pricing to match Vanguard’s once-unassailable low-cost advantage.
Outlined below are Vanguard’s top 10 largest exchange traded funds from an assets under management standpoint:
- Vanguard S&P 500 ETF
VOO, $1.07T in AUM. - Vanguard Morningstar Total Stock Market ETF VTI, $694.35B in AUM.
- Vanguard FTSE Developed Markets ETF VEA, $240.57B in AUM.
- Vanguard Morningstar Growth ETF VUG, $227.66B in AUM.
- Vanguard Morningstar Value ETF VTV, $193.89B in AUM.
- Vanguard Total International Stock ETF VXUS, $167.38B in AUM.
- Vanguard Total Bond Market ETF BND, $163.54B in AUM.
- Vanguard Information Technology ETF VGT, $148.60B in AUM.
- Vanguard FTSE Emerging Markets ETF VWO, $128.90B in AUM.
- Vanguard Dividend Appreciation ETF VIG, $112.79B in AUM.
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